Post by habibkhan31 on May 2, 2024 1:14:29 GMT -5
Mini guide on how to manage SMS and privacy to create effective and legally compliant campaigns Even if they have been supplanted by instant messaging apps in the field of private communication, SMS remain one of the most appreciated and also one of the most performing advertising tools by companies. Suffice it to say that they allow you to communicate with anyone who owns a mobile phone and that the open rate is very close to 100%! When sending for advertising purposes, however, it is important to take into consideration the delicate relationship between SMS and privacy , icorrect processing of personal data and, consequently, the relevant legislation established by the GDPR . Let's find out more. What is the GDPR and what rules does it establish? The acronym GDPR (RGPD in the Italian version) refers to a regulation made up of a series of rules aimed at regulating the protection and processing of personal data , all those through which it is possible to identify a specific subject (such as name, addresses, medical and income information).
This European regulation came into force in 2018 with the aim Estonia Phone Number List of standardizing the legislation regarding privacy, also eliminating any national differentiation, in order to guarantee the same rights to those who buy and those who sell. Let's see specifically what the 4 rules of the GDPR on the protection and processing of personal data are : Companies must specify what type of data is collected, why and how it is used . Visitors or customers must give explicit consent to the collection and processing of data (revokeable at any time). The customer must be able to download all data entered into the system. The customer must have the possibility to request that the data entered be permanently deleted according to the right to be forgotten . SMS and privacy: what to do to comply with the law? With the GDPR coming into force, SMS marketing has been put under the microscope.
Businesses should therefore be aware that it is now more complicated to send text messages, but that this represents more of an opportunity than a threat. To apply and respect the principles of the DGPR it is necessary: Write the privacy policy To collect customers' personal data, the first thing to do is write the privacy policy, a document useful for the user to understand his rights, where, how and for what purpose his data will be used. To help you draft the privacy policy, you can start from a template, customize it and conveniently manage the various versions. Collect informed consent The law establishes the principle of the need for consent to the processing of personal data which must always be free and informed. The expression of consent by the interested party, in fact, constitutes one of the key principles of the processing of personal data : pursuant to art. 23 of the Code, "the processing of personal data by private individuals or public economic bodies is permitted only with the express consent of the interested party". The processing of personal data is also inspired by a principle of necessity , iere must be a request for only the data necessary for the declared purposes .
This European regulation came into force in 2018 with the aim Estonia Phone Number List of standardizing the legislation regarding privacy, also eliminating any national differentiation, in order to guarantee the same rights to those who buy and those who sell. Let's see specifically what the 4 rules of the GDPR on the protection and processing of personal data are : Companies must specify what type of data is collected, why and how it is used . Visitors or customers must give explicit consent to the collection and processing of data (revokeable at any time). The customer must be able to download all data entered into the system. The customer must have the possibility to request that the data entered be permanently deleted according to the right to be forgotten . SMS and privacy: what to do to comply with the law? With the GDPR coming into force, SMS marketing has been put under the microscope.
Businesses should therefore be aware that it is now more complicated to send text messages, but that this represents more of an opportunity than a threat. To apply and respect the principles of the DGPR it is necessary: Write the privacy policy To collect customers' personal data, the first thing to do is write the privacy policy, a document useful for the user to understand his rights, where, how and for what purpose his data will be used. To help you draft the privacy policy, you can start from a template, customize it and conveniently manage the various versions. Collect informed consent The law establishes the principle of the need for consent to the processing of personal data which must always be free and informed. The expression of consent by the interested party, in fact, constitutes one of the key principles of the processing of personal data : pursuant to art. 23 of the Code, "the processing of personal data by private individuals or public economic bodies is permitted only with the express consent of the interested party". The processing of personal data is also inspired by a principle of necessity , iere must be a request for only the data necessary for the declared purposes .
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