position in short videos and to snipe

 Douyin, Tencent has successively launched short video applications including Weishi, Maobian, Sukan Video, etc. But there is no doubt that these products In the end, they all ended in failure. In these failed battles, the product gap was certainly a key reason, but the underlying reason was that Tencent was bucking the trend and fighting for it was not just Douyin but the already established user social network. Habit. A single data can explain the problem. Judging from the number of users, 

the number of video accounts has already surpassed Douyin and Kuaishou. According to the "China Mobile Internet Half-Year Report", the number of monthly active users of video accounts has reached 100 million as of Rich People Phone Number List March 2019. As of this year, Douyin’s monthly active data is only 100 million yuan, and Kuaishou’s is only 100 million yuan. Douyin “sneak attack Tencent Picture Source ueile‍‍‍ But from the overall V point of view, Douyin e-commerce’s annual V is more than one trillion yuan, 

and Kuaishou e-commerce’s annual V is more than 1 trillion yuan. V exceeds one trillion yuan, while video account V only exceeds 100 billion yuan. By comparison, Douyin is an application that mainly focuses on short video content. Its monthly active data obviously has stronger user potential. After having a social relationship chain, Douyin can try more ways to play in e-commerce scenarios. We propose a possibility, such as the group-building model that relies on social e-commerce. Once Douyin opens up the