Post by account_disabled on Mar 4, 2024 22:45:52 GMT -5
We're all online these days There is another important reason you need to consider. The time we spend online has skyrocketed. We are all always connected and this is precisely the right opportunity to establish a human relationship with people. Build a selfless relationship today and tomorrow people will know how to thank you. That's for sure! How to communicate in times of crisis Ok, we understand that communicating in times of crisis is essential. But how can we avoid slip-ups that could be irreparable, and how can we choose the right content and the appropriate language? Here are 6 guidelines that I believe can be of invaluable help to you. Communication is not selling.
Communication is responsibility. It's culture Today Brazil Phone Number more than ever. In a modern world, where primary needs have all been satisfied and even more so in crisis situations like the one we are experiencing, we do not buy the product or its features. Let's understand how this product will make us feel once we own it. Today's marketing, as Seth Godin writes, is the marketing of change. The marketing of culture . And this very change you need to communicate NOW. Say goodbye to sensationalistic and utilitarian communications. I'll give you a precious reflection from Seth Godin, one of the best.
A reflection that will change the way you see things: Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories – stories that resonate and spread. Marketers offer humans solutions and opportunities to solve their problems and progress . And when our ideas spread, we change the culture . We build something that people would miss if it disappeared, something that provides them with meaning, connection, and possibility. Your communication – especially in times of crisis – must be responsible. It must create community and culture.
Communication is responsibility. It's culture Today Brazil Phone Number more than ever. In a modern world, where primary needs have all been satisfied and even more so in crisis situations like the one we are experiencing, we do not buy the product or its features. Let's understand how this product will make us feel once we own it. Today's marketing, as Seth Godin writes, is the marketing of change. The marketing of culture . And this very change you need to communicate NOW. Say goodbye to sensationalistic and utilitarian communications. I'll give you a precious reflection from Seth Godin, one of the best.
A reflection that will change the way you see things: Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories – stories that resonate and spread. Marketers offer humans solutions and opportunities to solve their problems and progress . And when our ideas spread, we change the culture . We build something that people would miss if it disappeared, something that provides them with meaning, connection, and possibility. Your communication – especially in times of crisis – must be responsible. It must create community and culture.