Post by sakibkhan51 on Feb 27, 2024 22:48:25 GMT -5
Numbers that live up to the importance of the two brands and the amazement aroused by a collaboration between the two worlds that we didn't think could be combined. Worlds far away, but close. Worlds that convey elegance, but also sportiness. And which, together, create iconicity. The commercial was created under the artistic supervision of Alessandro Michele, taking inspiration from an Adidas archive catalog from 1979. With a touch of luxury and elegance - unmistakably signed by Gucci - people are shown running, stretching and training. Thus taking up the adidas target: that of the athlete par excellence . The tone of the campaign is sporty, but with a vintage and classy aesthetic . To accompany, monochromatic and bright colors in the background .
The unmistakable Pop-up stores Did someone also say pop-up ? Well yes. For the launch of the Adidas x Gucci collection , the promotion also included the creation of temporary stores in various places around the Morocco Phone Number world: Los Angeles , London , Sydney , Seoul , Miami , New York , Toronto , Paris , Hamburg . Example of adidas x Gucci pop-up store Last June 7th the following were announced on Gucci's social platforms: “Starting June 7, a series of Gucci pop-ups will showcase the kaleidoscopic aesthetic of the adidas x Gucci collection in an immersive, all-encompassing experience.” The first pop-up announced via Instagram was the one in Los Angeles , at 8400 Melrose Avenue. With a vegetal-style façade, the store highlights the adidas logo accompanied by the word "Gucci". A perfect partnership , which takes the customer into a fantastic universe in which the uniqueness of Gucci and the fame of Adidas converge . The two large international brands have attracted the attention of thousands and thousands of people.
And this is demonstrated by the over 600 thousand interactions achieved by the Instagram post on the official Gucci profile which portrays the Pop-up store in Los Angeles . adidas x Gucci pop-up store in Los Angeles Pop-up stores are born for a mission . Amaze the customer through a creative, stunning and impactful design. This creates curiosity in the audience. And curiosity focuses attention, arouses interest, gets people talking. And we can certainly say that Adidas and Gucci have fully grasped and achieved this mission . It is no coincidence , in fact, that a few hours after the opening of the first pop-up in Los Angeles, many items immediately sold out . The murals Even the streets are colored with the new collection! Together with the launch of the temporary stores, the partnership also opted for a further promotional strategy: that of Street Marketing
The unmistakable Pop-up stores Did someone also say pop-up ? Well yes. For the launch of the Adidas x Gucci collection , the promotion also included the creation of temporary stores in various places around the Morocco Phone Number world: Los Angeles , London , Sydney , Seoul , Miami , New York , Toronto , Paris , Hamburg . Example of adidas x Gucci pop-up store Last June 7th the following were announced on Gucci's social platforms: “Starting June 7, a series of Gucci pop-ups will showcase the kaleidoscopic aesthetic of the adidas x Gucci collection in an immersive, all-encompassing experience.” The first pop-up announced via Instagram was the one in Los Angeles , at 8400 Melrose Avenue. With a vegetal-style façade, the store highlights the adidas logo accompanied by the word "Gucci". A perfect partnership , which takes the customer into a fantastic universe in which the uniqueness of Gucci and the fame of Adidas converge . The two large international brands have attracted the attention of thousands and thousands of people.
And this is demonstrated by the over 600 thousand interactions achieved by the Instagram post on the official Gucci profile which portrays the Pop-up store in Los Angeles . adidas x Gucci pop-up store in Los Angeles Pop-up stores are born for a mission . Amaze the customer through a creative, stunning and impactful design. This creates curiosity in the audience. And curiosity focuses attention, arouses interest, gets people talking. And we can certainly say that Adidas and Gucci have fully grasped and achieved this mission . It is no coincidence , in fact, that a few hours after the opening of the first pop-up in Los Angeles, many items immediately sold out . The murals Even the streets are colored with the new collection! Together with the launch of the temporary stores, the partnership also opted for a further promotional strategy: that of Street Marketing