Post by sakibkhan50 on Feb 26, 2024 22:36:16 GMT -5
On October 5, the hit series Lupine returned with its third season, and for the occasion, Netflix created a brilliant campaign stealing jewels from the billboards of luxury brands. Campaign posters in Paris The first season of Lupine came out in 2021, and just 28 days later it had achieved the record for the most-watched non-English-language series ever , with over 70 million views . The series – of French origin – tells the adventures of a thief with great charisma, Assane Diop , and is inspired by Arsène Lupine , a very successful literary character. Lupine and the jewels stolen from luxury brands On the occasion of the third season, Netflix, in collaboration with the French agency Jellyfish France , launched an advertising campaign exploiting the visual codes of luxury jewelery and watch brands, but with a small peculiarity: there are no jewels. Some of the posters are published on the French Netflix and Lupine Instagram pages .
But also on the streets of Paris during Fashion Week , thus attracting the gaze of high fashion enthusiasts, and not only. The billboards take up the logos, colors and fonts of the brands in question, stealing part of their Ecuador Mobile Number List visual identity and replacing their name with that of the series. The peculiarity is that the theft of the jewels is only noticeable thanks to the tan . This gives us some clues about the new season of the series, of which you can find the official trailer below Lupine season 3 trailer Those who were most attentive immediately understood which brands the campaign was referring to . Among others, Rolex , Chanel , Hermes and Tiffany&Co can be noted . Finally, at the bottom of the billboards you can see the Netflix logo and the tag line announcing the release of the third season.
The brilliance of the campaign There are several reasons why this campaign can be defined as brilliant, in our opinion . The first is certainly the ability to create intrigue and curiosity : the initiative attracts the eye of spectators, who notice the lack of jewels. Furthermore, the posters also attract the attention of those who do not know the series and therefore decide to find out more to understand what it has to do with luxury brands . Considering their installation during Paris Fashion Week, this aspect becomes very relevant. Finally, the campaign fully demonstrates the tone of the series by mixing elegance and suspense . Using these codes allowed a Netflix advertisement to take on the elegance and sophistication typical of luxury brands, creating a real " fake " version of these brands.
But also on the streets of Paris during Fashion Week , thus attracting the gaze of high fashion enthusiasts, and not only. The billboards take up the logos, colors and fonts of the brands in question, stealing part of their Ecuador Mobile Number List visual identity and replacing their name with that of the series. The peculiarity is that the theft of the jewels is only noticeable thanks to the tan . This gives us some clues about the new season of the series, of which you can find the official trailer below Lupine season 3 trailer Those who were most attentive immediately understood which brands the campaign was referring to . Among others, Rolex , Chanel , Hermes and Tiffany&Co can be noted . Finally, at the bottom of the billboards you can see the Netflix logo and the tag line announcing the release of the third season.
The brilliance of the campaign There are several reasons why this campaign can be defined as brilliant, in our opinion . The first is certainly the ability to create intrigue and curiosity : the initiative attracts the eye of spectators, who notice the lack of jewels. Furthermore, the posters also attract the attention of those who do not know the series and therefore decide to find out more to understand what it has to do with luxury brands . Considering their installation during Paris Fashion Week, this aspect becomes very relevant. Finally, the campaign fully demonstrates the tone of the series by mixing elegance and suspense . Using these codes allowed a Netflix advertisement to take on the elegance and sophistication typical of luxury brands, creating a real " fake " version of these brands.