Post by account_disabled on Feb 22, 2024 4:57:43 GMT -5
The next important step in developing an effective marketing strategy is to define the target audience. Your UTP should benefit the client and solve a specific task, for this it is important to “draw” a portrait of the target audience in detail, taking into account: age marital status educational level income level place of residence become field of activity needs, fears and desires Try to be as detailed as possible in the parameters of each group of consumers. It is best to make several portraits of specific people who are potentially interested in your product or service. For example, if you have a cosmetics business, one of your CA profiles might look like this: Female, 25, above average income, single, takes care of herself, practices yoga, lives a healthy lifestyle, likes to travel.
For such a client, you can emphasize the environmental friendliness of care products and the compactness of the containers, which are convenient to take with you on the road. You can read more about the target audience in Dominican Republic WhatsApp Number our article:Productive Marketing: How to Identify the Target Audience for Your Niche? Write down goals and objectives The marketing strategy must necessarily include clearly formulated and, most importantly, achievable goals. In order to correctly write down business goals, you need to find out: 1. What income should marketing campaigns bring Let's say you had $1,000,000 in sales last year. Next year, you set a marketing campaign goal of increasing sales by 20%.
Structure the goals to deliver $1,200,000 in sales over the next 12 months. 2. Determine how many sales are needed to reach the desired level of income Divide the projected profit by the average check. So, if you need to bring the company $1,200,000 in sales and the average deal amount is $1,500, then you need to close 800 customers over the next year. Marketing strategy Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Read also : Abandoned trash letters: statistics, causes, types 3. Determine the amount of traffic needed to achieve your goals Based on historical data, determine the conversion rate of traffic to leads and leads to customers.
For such a client, you can emphasize the environmental friendliness of care products and the compactness of the containers, which are convenient to take with you on the road. You can read more about the target audience in Dominican Republic WhatsApp Number our article:Productive Marketing: How to Identify the Target Audience for Your Niche? Write down goals and objectives The marketing strategy must necessarily include clearly formulated and, most importantly, achievable goals. In order to correctly write down business goals, you need to find out: 1. What income should marketing campaigns bring Let's say you had $1,000,000 in sales last year. Next year, you set a marketing campaign goal of increasing sales by 20%.
Structure the goals to deliver $1,200,000 in sales over the next 12 months. 2. Determine how many sales are needed to reach the desired level of income Divide the projected profit by the average check. So, if you need to bring the company $1,200,000 in sales and the average deal amount is $1,500, then you need to close 800 customers over the next year. Marketing strategy Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Read also : Abandoned trash letters: statistics, causes, types 3. Determine the amount of traffic needed to achieve your goals Based on historical data, determine the conversion rate of traffic to leads and leads to customers.
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