Post by account_disabled on Jan 22, 2024 23:28:04 GMT -5
Business, seething with technology, corporate battles, daily discoveries, pandemics, strategic planning and building a multi-level hierarchy, now more than ever wants lightness. In these conditions, the Direct to Consumer (D2C) model is becoming increasingly relevant both for those players who are just entering the market and for those who have been here for a long time. The Mesozoic era in business: how it was Many years ago, business processes were structured somewhat differently and existed according to completely different laws. Manufacturers had little direct interaction with their customers. Their main concern was creating and stimulating demand for their product and increasing its awareness among consumers. Sales took place mainly through intermediaries: distributors, large retail chains, and their agents.
If you imagine the entire algorithm as a kind of building, then the producers were involved at the level of laying the foundation without integration into subsequent stages and did not rise to the fB2B Email List oor above. New era of sales: D2C model The concept of Direct-to-Consumer (sales from manufacturer to consumer) arose at the end of the 20th century - then companies began to think more about optimizing their budgets and “shoot” with precision. new era of sales: d2c approach The D2C approach, which is also called M2C (manufacturer-to-consumer), has a number of advantages and allows: eliminate intermediaries from the sales process; receive direct feedback from consumers and use it to improve and develop your own business; increase the loyalty of end consumers to the company’s products and turn them into brand advocates; study the target audience,
collect information about your customers and their needs, which makes it possible to improve the product, marketing strategy and overall service. Sales personalization is the foundation of the D2C approach Today, personalization of sales is coming to the fore - 58% of buyers around the world consider personalized offers very important, and 52% are ready to change their favorite brand to a similar one if they do not receive such offers. This is stated in its latest report on consumer behavior research, SalesForce. According to Core DNA59% of online customers prefer to buy products directly through the manufacturer's website. Therefore, in order to reach the end consumer, successful companies use e-commerce opportunities. sales personalization is the foundation of the d2c approach There are quite a lot of examples of companies that have chosen D2C today: there are newcomers like Native, Casper and Bonobos, and giants like Apple, Tesla, Nike, which managed to successfully implement direct sales, while maintaining the classic B2B approach.
If you imagine the entire algorithm as a kind of building, then the producers were involved at the level of laying the foundation without integration into subsequent stages and did not rise to the fB2B Email List oor above. New era of sales: D2C model The concept of Direct-to-Consumer (sales from manufacturer to consumer) arose at the end of the 20th century - then companies began to think more about optimizing their budgets and “shoot” with precision. new era of sales: d2c approach The D2C approach, which is also called M2C (manufacturer-to-consumer), has a number of advantages and allows: eliminate intermediaries from the sales process; receive direct feedback from consumers and use it to improve and develop your own business; increase the loyalty of end consumers to the company’s products and turn them into brand advocates; study the target audience,
collect information about your customers and their needs, which makes it possible to improve the product, marketing strategy and overall service. Sales personalization is the foundation of the D2C approach Today, personalization of sales is coming to the fore - 58% of buyers around the world consider personalized offers very important, and 52% are ready to change their favorite brand to a similar one if they do not receive such offers. This is stated in its latest report on consumer behavior research, SalesForce. According to Core DNA59% of online customers prefer to buy products directly through the manufacturer's website. Therefore, in order to reach the end consumer, successful companies use e-commerce opportunities. sales personalization is the foundation of the d2c approach There are quite a lot of examples of companies that have chosen D2C today: there are newcomers like Native, Casper and Bonobos, and giants like Apple, Tesla, Nike, which managed to successfully implement direct sales, while maintaining the classic B2B approach.
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