Post by account_disabled on Oct 26, 2023 0:24:26 GMT -5
The design and preparation of the Meta Title and Meta Description are of great importance for web positioning in Google, so I will give you some tips so that you can get the most out of it. MetaTitle . This Goal has a strong impact on Google positioning. These are some aspects and considerations that you should take into account: Include the keyword as far to the left as possible. Add the long tail using the recommended searches that Google itself gives us. Include a call to action. The words that are most successful in creating content are; Guide, Manual, Tutorial, Tips, Errors, Tools, Definitive, etc.
MetaDescription. It has less importance compared to Outlook Email Lists the Title, but it is very important that we take into account the following aspects: Include the keyword naturally and at most once. Use semantics and insert related words. Inserting symbols can help you better capture attention and increase CTR. Always include a call to action at the end. When you share the same content again on Social Networks, it is advisable to use different titles and in this way attract more visits to the content. 8.- Improve CTR, CTA and abandonment rate The CTR (Click-Through Rate) and the abandonment rate will be 2 crucial factors to achieve good web positioning on Google.
So set 2 goals: Improve CTR and increase the number of visits. Reduce the abandonment rate of your content. 9.- Make a good choice of the theme and keyword of each content If you carry out a bad content marketing strategy and choose topics that do not generate visits to the search engine, even if you publish every day, the evolution of your visibility on Google will be a flat line, as you can see in this image. keyword evolutionThis graph belongs to a Marketing Blog that publishes a post every day, but its web positioning in Google does not improve but stagnates. When choosing the keyword you have to analyze 3 premises; level of competition, number of visits and number of results, this way we can know for sure if it is worth investing time in creating content to position it for that term.
MetaDescription. It has less importance compared to Outlook Email Lists the Title, but it is very important that we take into account the following aspects: Include the keyword naturally and at most once. Use semantics and insert related words. Inserting symbols can help you better capture attention and increase CTR. Always include a call to action at the end. When you share the same content again on Social Networks, it is advisable to use different titles and in this way attract more visits to the content. 8.- Improve CTR, CTA and abandonment rate The CTR (Click-Through Rate) and the abandonment rate will be 2 crucial factors to achieve good web positioning on Google.
So set 2 goals: Improve CTR and increase the number of visits. Reduce the abandonment rate of your content. 9.- Make a good choice of the theme and keyword of each content If you carry out a bad content marketing strategy and choose topics that do not generate visits to the search engine, even if you publish every day, the evolution of your visibility on Google will be a flat line, as you can see in this image. keyword evolutionThis graph belongs to a Marketing Blog that publishes a post every day, but its web positioning in Google does not improve but stagnates. When choosing the keyword you have to analyze 3 premises; level of competition, number of visits and number of results, this way we can know for sure if it is worth investing time in creating content to position it for that term.
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